Midrand, South Africa – [20 September 2025] – IRONMAN 4x4, a global leader in off-road, camping and 4x4 accessories, is proud to announce the official opening of its brand-new flagship store in Midrand, Gauteng. This milestone marks another step forward in bringing premium 4x4 solutions closer to South Africa’s ever growing community of adventurers, explorers, and outdoor enthusiasts.
Strategically located in the heart of Gauteng, the new store is designed to offer customers a complete IRONMAN 4x4 experience under one roof. From suspension systems and recovery gear to roof-top tents, awnings, and outdoor accessories, the Midrand branch is fully stocked to meet the needs of weekend campers, seasoned overlanders, and serious off-roaders alike.
“We are incredibly excited to expand our presence in Gauteng with the opening of the Midrand store,” said Jaco Du Plessis, CEO of IRONMAN 4x4 Africa “Our goal has always been to provide adventurers with high-quality products they can trust, supported by expert advice and customer service. This new store reflects our commitment to growing the 4x4 lifestyle in South Africa.”
The Midrand store will also serve as a hub for installations, offering customers professional fitting services to ensure that every product performs to its full potential. With a team of knowledgeable staff on hand, customers can expect personalised guidance on equipping their vehicles for any adventure – whether it’s a cross-country expedition or a weekend trail drive.
Beyond just a retail outlet, the new store aims to become a meeting point for the 4x4 community in Gauteng. Regular events, workshops, and product showcases are planned to bring enthusiasts together and share the latest innovations from IRONMAN 4x4.
Event Details:
To celebrate the grand opening, IRONMAN 4x4 will host an Grand Opening Event featuring a last chance to win a 200k vehicle make-over, boerewors rolls, and deals on the day.
20th September 2025, 08:00-12:00
Visit Us:
📍 IRONMAN 4x4 Africa
Cnr Scale End & Old Pretoria Rd
Midrand
1685
Gauteng
For more information about IRONMAN 4x4 products and services, visit https://www.ironman4x4.co.za/